Fractional CMO & Marketing Consultant
Simon
Bower.
Senior marketing leadership for growth-stage businesses - strategy, direction, and the thinking that moves things forward. Without the full-time overhead.
About
I partner with ambitious founders and growth-stage teams who need sharp marketing thinking and clear direction. 15+ years across global brands, agencies, and my own startup - so I understand what it takes to build something from scratch, not just advise on it.
Founder
Co-founded and scaled a startup to $2m ARR - I know the pressure, the constraints, and what actually matters.
In-house
Head of Digital at Careem (Uber) - leading marketing across 15 global markets from inside a high-growth business.
Agency
Senior roles at OMD International, Socialize, and Starcom - managing strategy across 25+ accounts and global clients.
Founder track record
$2m
ARR built from zero at EDC squared
15
Person team built and led
60+
Global brand clients on the platform
As former Co-Founder and CMO of EDC squared - Africa's fastest-growing Martech/Adtech platform - I built the business from zero, scaling it to a 15-person team with 60+ global brand clients across Africa, MENA and beyond. That hands-on founder experience is what I bring to every client engagement.
What I can help with
Founder sparring & advisory
A thinking partner for founders navigating growth - honest, experienced input on strategy, positioning, and marketing decisions.
GTM strategy
Building and evolving go-to-market approaches that reflect where your business actually is right now.
Brand & content
Positioning and content strategy that builds authority and shortens the path to conversion.
Sales & marketing alignment
Closing the gap between pipeline generation and revenue - ICP clarity, messaging, shared metrics.
Performance & growth
Full-funnel digital strategy and acquisition efficiency across 15+ global markets.
Agency oversight
Senior direction for teams with existing agency relationships that need sharper output.
Emerging market growth
Africa and MENA market entry and scaling - from someone who has done it, not just advised on it.
Startup marketing
Purpose-built for early-stage businesses - lean, high-impact marketing that punches above its weight.
Background
EDC squared
Co-Founder & CMO
Careem (Uber)
Head of Digital, Global
OMD International
Digital Associate Director
Socialize / We Are Social
Head of Digital, MENA
Starcom Mediavest
Digital Account Manager
Traffic Cone
Founder, Consultancy
Why it works
Senior thinking, no overheadCMO-level strategy and direction without the cost or commitment of a full-time hire.
Three angles, one personFounder, in-house, and agency experience means I understand your world from every side.
Commercial focusEvery engagement is orientated around business outcomes - not vanity metrics.
Purpose-alignedDrawn to businesses trying to do something that matters - that is when the work is best.
Let's have a
conversation.